The 'channel shift' anti-consultants - why employ a consultancy when you can now do it yourself?

11 March 2014

 

Read our paper on Delivering the Digital Dividend here - by Dr Gerald Power.

 

Ben Taylor - founder and managing partner at RedQuadrant talks about his 'anti-consultancy' agenda and changing the game by giving the customer the consultancy tools.

Sarah Fogden - former chair of the Cabinet Office Contact Council on why customer contact strategy is 'core business' no matter how tough the times get

Gerald Power - Former Senior Policy Advisor to Cabinet Office and DirectGov on channel shift and channel metrics on why multi-channel metrics are critical.


Find out more about the Benchmarking Club at the CIPFA website http://www.cipfa.org/services/benchmarking/customer-contact

Join the free RedQuadrant customer transformation club at https://groups.google.com/forum/#!forum/customertransformation